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consider the mark to be contrary to moral principles as it did not find it offensive, but confirmed that it lacked distinctiveness – hence refused registration. The General Court dismissed the appeal
The recent judgement of the General Court of the European Union in Case T‑323/21 Castel Frères v. Shanghai Panati Co. deals with the genuine use of a trade mark and distinctiveness of Chinese
operator has argued that its name has acquired distinctiveness in the way it has been used and is therefore eligible for registration as a trade mark, under EU trade mark laws. However, in March 2016
in proving or disproving a mark’s distinctiveness, according to Nadia Ormiston, senior associate at Dentons Kensington Swan in Auckland. In the latest chapter of the long-standing trademark feud over
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