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Top 10 countries with the most influential brands in 2018

Post Time:2019-01-31 Source:China Daily Author: Views:

China's State Grid, Tencent, Haier, Huawei, Tsingtao, Sinochem and Air China are among a total of 38 Chinese brands that made a list of the world's 500 most influential brands, according to consulting and research firm World Brand Lab.

The ranking, published annually since 2004, was based on three key indicators – market share, brand loyalty and global leadership – for more than 20,000 brands worldwide.

As the 2018 edition of the World's 500 Most Influential Brands showed, the US had 223 brands, retaining top position; and France and the UK ranked second and third with 43 and 42 brands respectively.

Here are the top 10 countries with the most influential brands in 2018.

No 1 


Representative brands: Google, Amazon, Apple, Coca-Cola

No 2 


Representative brands: L'Oreal, Louis Vuitton, Chanel, Cartier, Dior

No 3 


Representative brands: Vodafone, BP, HSBC

No 4 


Representative brands: Canon, Sony, Toyota, Panasonic

No 5 


Representative brands: State Grid, Tencent, Haier, ICBC 

No 6 


Representative brands: BMW, Mercedes-Benz, Volkswagen, Audi

No 7 

Switzerland  Representative brands: Nestle, Credit Suisse, Rolex, UBS

No 8 


Representative brands: Gucci, Prada, Ferrari, Fiat

No 9 


Representative brands: Shell, Philips, Heineken

No 10 

South Korea 

Representative brands: Samsung, Hyundai, SK Holdings

No 10 


Representative brands: IKEA, H&M, Electrolux, Absolut Vodka

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