Cyprus has regained the trademark rights in Britain to its renowned
white cheese halloumi after an official blunder saw it lose its brand
protection in 2018.
Commerce Minister George Lakkotrypis said
Cyprus registered the "halloumi" trademark at the UK's Intellectual
Property Office on January 31, after losing it in May 2018 through a
"We believe this re-registration is a
significant development, not only because it corrects a serious mistake
made by the ministry, but because it will also ensure our exports to the
UK will continue to rise, regardless of Brexit," Lakkotrypis told
The UK is the biggest market for the popular squeaky
cheese, absorbing 40 percent of halloumi exports generating around $91
million a year.
Cyprus expects to yield $330 million in exports from halloumi by 2023.
government has admitted it was culpable in losing the British legal
battle over halloumi last time but said this success "corrected" past
Cyprus lost the trademark in Britain due to the
commerce ministry's failure to respond on time to applications filed by a
British company, John & Pascalis Ltd, to invalidate or revoke the
A UK court ruled in favor of the company because the
Cyprus government took more than a reasonable length of time to present
According to the high court judgment: "The ministry's
internal procedures were so disorganized that the letter enclosing the
application was passed from official to official after receipt on 9
February, 2018, but no action was taken."
Cyprus has also submitted a file to register halloumi as a European Union Protected Designation of Origin (PDO).