Fake Pizza Hut store opening in Pakistan raises questions on trademark enforcement

A counterfeit Pizza Hut branch opened in Sialkot, Pakistan, featuring the brand’s logo and infrastructure, prompting an...

Microsoft sued by software company Veeva over 'Viva' branding

Feb 4 (Reuters) - Pharmaceutical software company Veeva Systems (VEEV.N) has sued Microsoft (MSFT.O) in California feder...

JM Smucker to divest cookie brand Voortman in $305 mln deal

Oct 22 (Reuters) - J.M. Smucker (SJM.N) said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium ...

Design protection of shoes: recent cases involving the PUMA brand

In the dynamic world of fashion, design protection plays a significant role in safeguarding creativity and innovation. C...

Brand protection strategy in Russia

Brand is one of the key factors that helps consumers to distinguish goods of one undertaker from those of another. As a ...