Motor Trademark Transfer

Local automaker Changan Automobile Co recently reached an agreement with Guangzhou GAC Motor, purchasing a trademark for 3 million yuan ($482,680). Changan was granted a V-shaped trademark in 2012, but GAC Motor had a similar trademark registered before that, which was not used on a product. Both sides started to negotiate the trademark transfer last year. Changan's President Zhu Huarong said the transfer was a win-win result.