Ad contest ongoing

SIPO and major Chinese news portal Sina are co-hosting a public service ad competition to popularize IP awareness. With the theme "What IP Means To Me", the event is planned to last until the second half of October. IP-related public service announcement videos are being solicited from companies, schools, research institutions, trade associations, media, ad firms and professionals, said the organizers. Contestants are required to upload their entries onto Video Sina and release the video link on the micro blog Sina Weibo.