SIPO and major Chinese news portal Sina are co-hosting a public service ad competition to popularize IP awareness. With the theme "What IP Means To Me", the event is planned to last until the second
network such as Sina Weibo and WeChat. Over 20,000 people follow their account on Sina Weibo, and nearly every story sees over 30,000 to 100,000 hits on its WeChat account. This small media outlet has
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