HeyTea's WeChat mini‑program launches the “Hand‑drawn Custom Cup Sticker” feature

Recently, the leading new‑style tea beverage brand Heytea announced that its official mini‑program has officially launched the “Hand‑drawn Custom Cup Sticker” feature. Users can design their own cup stickers through DIY creation, further enhancing a personalized consumption experience. At the same time, Heytea’s affiliated company, Shenzhen Meixixi Catering Management Co., Ltd., has begun related intellectual‑property arrangements, applying for patents on the appearance designs of “stickers” and “cup sleeves,” and registering copyrights for multiple groups of illustration artworks, using legal measures to solidify protection of the brand’s innovative results.

The newly launched “Hand‑drawn Custom Cup Sticker” feature is integrated into the ordering process of Heytea’s mini‑program. After selecting a beverage, users can enter the “DIY Heytea—Inspiration Creation” entry, freely choose hand‑drawn graphics (supporting brush and doodle tools) or directly input text to design a unique cup‑sticker. Once the store receives the order, it will print the sticker according to the user’s design and apply it to the cup, achieving a “one cup, one story” personalized delivery.

The feature’s rollout quickly attracted consumer attention.